The Nature Of the Business
Portrait Photography
Specialisations
* Newborn
* Maternity
* Preschool children
* Low/mid-key
* Black and white
* Artistic
* Theatre headshots
* Older children
* Beauty portraits
Sidelines
* Family portraits
* Location portraits
* Cityscapes
* Flowers
Location
90% in studio, possibly at home for newborn
Target clientelle
Mid- to top-end, ideally in the immediate area or within a radius of five miles, as people unlikely to travel further
Pricing
Aim to make £250-£500 per shoot
State of Business
Have a website
Have equipment
Studio ready in next 1-3 weeks
Aims for next week
Daily training for 30 minutes
Update website
Complete studio
Aims for next month
Photograph dress rehearsal at local theatre
Give co-students details of headshot service
Finish studio
Business Aims for the next year
Build to 2 child portrait clients per week.
Build up a Portfolio of actor's headshots/theatre work and make some money from it
Build up Portfolio of Flowers and Cityscapes for sale through website or stock photography, or as cards and make money from it
Marketing Aims for Next Year
Find out about, and do all the marketing possible on the internet
Have a stall at all possible local fairs
Leaflet all venues where pregnant women might go.
